59% of iPhone and iPad app developers reportedly don’t break even on costs

A recent survey by a marketing firm called App-Promo shows that 59% of developers don't manage to make enough money from app sales to break even on costs, and 80% don't generate enough revenue to support a standalone business. 68% earned $5000 or less from their top app, while 12% earned $50,000 or more.  Those top earners have around $30,000 set aside for a marketing budget.  64.5% of the apps created by those surveyed were paid, while 39.5% relied on advertising and 32.9% were freemium or lite versions of full apps.

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/3BbM8bMUWx4/story01.htm

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