The iPod has long had a "halo effect," turning iPod users into Apple users. Now, says NPD, more than 25 percent of iPad users say the tablet is their first Apple device. - Apple would seem to be petitioning for sainthood, given how many of its products have halos. The latest of these is the iPad, NPD Group reported April 26.
Traditionally, it was the Apple iPod that created a “halo effect,” familiarizing and endearing users to the brand and the platform to the point...
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